During the March Madness men's college basketball tournament in 2022, Spalding was the equipment provider with the highest exposure, with a total of over 28 hours of screen time. Meanwhile, uniform sponsor Nike enjoyed over 13 hours of televised screen time during the men's tournament.
Exposure of selected sponsors during March Madness in the United States in 2022, by brand
(in hours)
Characteristic
Exposure in hours and minutes
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Website (thehive.ai). (April 5, 2022). Exposure of selected sponsors during March Madness in the United States in 2022, by brand (in hours) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1374749/brand-exposure-march-madness/
Website (thehive.ai). "Exposure of selected sponsors during March Madness in the United States in 2022, by brand (in hours)." Chart. April 5, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1374749/brand-exposure-march-madness/
Website (thehive.ai). (2022). Exposure of selected sponsors during March Madness in the United States in 2022, by brand (in hours). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1374749/brand-exposure-march-madness/
Website (thehive.ai). "Exposure of Selected Sponsors during March Madness in The United States in 2022, by Brand (in Hours)." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1374749/brand-exposure-march-madness/
Website (thehive.ai), Exposure of selected sponsors during March Madness in the United States in 2022, by brand (in hours) Statista, https://www.statista.com/statistics/1374749/brand-exposure-march-madness/ (last visited August 25, 2024)
Exposure of selected sponsors during March Madness in the United States in 2022, by brand (in hours) [Graph], Website (thehive.ai), April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1374749/brand-exposure-march-madness/