During the March Madness men's college basketball tournament in 2022, Spalding was the equipment provider with the highest exposure, with a total of over 28 hours of screen time. Meanwhile, uniform sponsor Nike enjoyed over 13 hours of televised screen time during the men's tournament.
Exposure of selected sponsors during March Madness in the United States in 2022, by brand
(in hours)
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Website (thehive.ai). (April 5, 2022). Exposure of selected sponsors during March Madness in the United States in 2022, by brand (in hours) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1374749/brand-exposure-march-madness/
Website (thehive.ai). "Exposure of selected sponsors during March Madness in the United States in 2022, by brand (in hours)." Chart. April 5, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1374749/brand-exposure-march-madness/
Website (thehive.ai). (2022). Exposure of selected sponsors during March Madness in the United States in 2022, by brand (in hours). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1374749/brand-exposure-march-madness/
Website (thehive.ai). "Exposure of Selected Sponsors during March Madness in The United States in 2022, by Brand (in Hours)." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1374749/brand-exposure-march-madness/
Website (thehive.ai), Exposure of selected sponsors during March Madness in the United States in 2022, by brand (in hours) Statista, https://www.statista.com/statistics/1374749/brand-exposure-march-madness/ (last visited November 23, 2024)
Exposure of selected sponsors during March Madness in the United States in 2022, by brand (in hours) [Graph], Website (thehive.ai), April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1374749/brand-exposure-march-madness/
