Band-Aid ranked first as the most trusted brand in the United States in 2023. The adhesive bandages brand scored a net trust rating of 57.5 points. Amazon took the second place on the ranking, with 54.51 points.
Most trusted brands in the United States in 2023
Characteristic
Net trust score
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According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.
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Morning Consult. (May 24, 2023). Most trusted brands in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374748/most-trusted-brands-usa/
Morning Consult. "Most trusted brands in the United States in 2023." Chart. May 24, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374748/most-trusted-brands-usa/
Morning Consult. (2023). Most trusted brands in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374748/most-trusted-brands-usa/
Morning Consult. "Most Trusted Brands in The United States in 2023." Statista, Statista Inc., 24 May 2023, https://www.statista.com/statistics/1374748/most-trusted-brands-usa/
Morning Consult, Most trusted brands in the United States in 2023 Statista, https://www.statista.com/statistics/1374748/most-trusted-brands-usa/ (last visited July 22, 2024)
Most trusted brands in the United States in 2023 [Graph], Morning Consult, May 24, 2023. [Online]. Available: https://www.statista.com/statistics/1374748/most-trusted-brands-usa/