In 2022, a survey revealed that more than six out of ten U.S. consumers would be hesitant to shop again at a store after a negative return experience. Of those surveyed, 16 percent indicated that a bad experience would not affect their decision to make future purchases with the same retailer. Meanwhile, 13 percent stated that it would likely impact their willingness to re-engage with the brand.
Likelihood of consumers re-engaging with a brand after a poor return experience in the United States in 2022
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Likelihood of consumers re-engaging with a brand after a poor return experience in the United States in 2022
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ParcelLab. (November 14, 2022). Likelihood of consumers re-engaging with a brand after a poor return experience in the United States in 2022 [Graph]. In Statista. Retrieved April 24, 2025, from https://www.statista.com/statistics/1374711/likelihood-buy-again-after-a-poor-returns-experience-us/
ParcelLab. "Likelihood of consumers re-engaging with a brand after a poor return experience in the United States in 2022." Chart. November 14, 2022. Statista. Accessed April 24, 2025. https://www.statista.com/statistics/1374711/likelihood-buy-again-after-a-poor-returns-experience-us/
ParcelLab. (2022). Likelihood of consumers re-engaging with a brand after a poor return experience in the United States in 2022. Statista. Statista Inc.. Accessed: April 24, 2025. https://www.statista.com/statistics/1374711/likelihood-buy-again-after-a-poor-returns-experience-us/
ParcelLab. "Likelihood of Consumers Re-engaging with a Brand after a Poor Return Experience in The United States in 2022." Statista, Statista Inc., 14 Nov 2022, https://www.statista.com/statistics/1374711/likelihood-buy-again-after-a-poor-returns-experience-us/
ParcelLab, Likelihood of consumers re-engaging with a brand after a poor return experience in the United States in 2022 Statista, https://www.statista.com/statistics/1374711/likelihood-buy-again-after-a-poor-returns-experience-us/ (last visited April 24, 2025)
Likelihood of consumers re-engaging with a brand after a poor return experience in the United States in 2022 [Graph], ParcelLab, November 14, 2022. [Online]. Available: https://www.statista.com/statistics/1374711/likelihood-buy-again-after-a-poor-returns-experience-us/
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