During an early 2023 survey among adults in the United States, over half (53 percent) of respondents said ads on TV were the type of commercial with the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched. That category included ad-supported streaming services. Social media video ads and ads on free video websites followed, mentioned by 26 and 21 percent of respondents, respectively.
Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
The source does not specify the survey type.
This source phrased the question as follows: "Which one of the following types of video ads do you believe has the most influence on what you buy, where you eat and shop, or the movies / TV shows you watch?"
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CivicScience. (February 1, 2023). Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1374708/most-influential-video-advertising-types-adults-united-states/
CivicScience. "Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023." Chart. February 1, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1374708/most-influential-video-advertising-types-adults-united-states/
CivicScience. (2023). Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1374708/most-influential-video-advertising-types-adults-united-states/
CivicScience. "Video Ad Types Adults Believed Had The Most Influence on What They Bought, Where They Ate and Shopped, or The Movies and Tv Shows They Watched in The United States as of January 2023." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1374708/most-influential-video-advertising-types-adults-united-states/
CivicScience, Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 Statista, https://www.statista.com/statistics/1374708/most-influential-video-advertising-types-adults-united-states/ (last visited November 21, 2024)
Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 [Graph], CivicScience, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1374708/most-influential-video-advertising-types-adults-united-states/
