Advertising types adults paid the most attention to in the U.S. 2023

Published by
J. G. Navarro,
Mar 8, 2024
During an early 2023 survey among adults in the United States, over one-quarter (26 percent) of respondents said the type of advertising they paid the most attention to was on TV. Online and social media ads followed, mentioned by 22 and 16 percent of respondents, respectively.

Advertising types adults paid the most attention to in the United States as of January 2023

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Release date

February 2023

Region

United States

Survey time period

January 1 and 2, 2023

Number of respondents

14,766 respondents

Age group

18 years and older

Special properties

weighted by U.S. Census

Supplementary notes

The source does not specify the survey type.
This source phrased the question as follows: "Which one of the following types of advertising do you pay the most attention to?"
Missing percentage points to 100 percent are probably due to rounding.

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