The video segment of the Indian OTT market was primarily sustained by advertising video-on-demand (AVoD) platforms up until 2021, when revenue from both AVoD and subscription video-on-demand (SVoD) totaled one billion U.S. dollars. SVoD revenue has rapidly risen since 2017 and was projected to surpass that of AVoD in the years to follow. The overall revenue earned by the video OTT market in 2021 amounted to over two billion U.S. dollars.
Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022
(in million U.S. dollars)
Characteristic
SVoD
AVoD
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG India. (November 15, 2022). Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374605/india-video-ott-revenue-by-platform-type/
BCG India. "Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022 (in million U.S. dollars)." Chart. November 15, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374605/india-video-ott-revenue-by-platform-type/
BCG India. (2022). Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374605/india-video-ott-revenue-by-platform-type/
BCG India. "Revenue of Video Streaming Services in India from 2017 to 2021, with a Projection for 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1374605/india-video-ott-revenue-by-platform-type/
BCG India, Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1374605/india-video-ott-revenue-by-platform-type/ (last visited August 24, 2024)
Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022 (in million U.S. dollars) [Graph], BCG India, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1374605/india-video-ott-revenue-by-platform-type/
