Social media use frequency in Latvia 2022, by gender
Latvian women were more frequent social media users than men, with nearly seven in ten female users accessing social media every day or almost every day in 2022. Furthermore, 14 percent of women admitted to have never used social media, whereas the proportion of men stating the same was measured at 18 percent. Individuals aged 16 to 24 years were the most frequent users of social media in the country.
