Two thirds of Latvian residents stated they used social media every day or almost every day, according to a survey conducted between July and August 2022. At the same time, 16 percent of respondents maintained that they had never accessed social media. Women in Latvia were found to be browsing social media more often than men.
Social media usage frequency in Latvia in 2022
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Share of respondents
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The source adds that 75 percent of the interviews were obtained using the direct interviewing at the respondents' place of residence and 25 percent of the interviews were obtained using computerized telephone interviews.
The original question was posed by the source as follows: "Sakiet, lūdzu, cik regulāri Jūs izmantojat sociālos medijus (YouTube, Facebook, Twitter, utt.)?"
Figures do not sum up to 100 percent due to rounding.
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National Electronic Mass Media Council. (January 23, 2023). Social media usage frequency in Latvia in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374580/latvia-social-media-use-frequency/
National Electronic Mass Media Council. "Social media usage frequency in Latvia in 2022." Chart. January 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374580/latvia-social-media-use-frequency/
National Electronic Mass Media Council. (2023). Social media usage frequency in Latvia in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374580/latvia-social-media-use-frequency/
National Electronic Mass Media Council. "Social Media Usage Frequency in Latvia in 2022." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1374580/latvia-social-media-use-frequency/
National Electronic Mass Media Council, Social media usage frequency in Latvia in 2022 Statista, https://www.statista.com/statistics/1374580/latvia-social-media-use-frequency/ (last visited July 22, 2024)
Social media usage frequency in Latvia in 2022 [Graph], National Electronic Mass Media Council, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1374580/latvia-social-media-use-frequency/