In 2021, TikTok's advertising revenue generated in Europe increased by 52 percent, which makes TikTok the fastest growing platform in the data set. Amazon's European ad revenues increased by more than 22 percent.
Share of retail media in ecommerce revenues in selected countries in Europe in 2021
Characteristic
Year-on-year growth
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IAB Europe. (February 9, 2023). Share of retail media in ecommerce revenues in selected countries in Europe in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/
IAB Europe. "Share of retail media in ecommerce revenues in selected countries in Europe in 2021." Chart. February 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/
IAB Europe. (2023). Share of retail media in ecommerce revenues in selected countries in Europe in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/
IAB Europe. "Share of Retail Media in Ecommerce Revenues in Selected Countries in Europe in 2021." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/
IAB Europe, Share of retail media in ecommerce revenues in selected countries in Europe in 2021 Statista, https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/ (last visited July 22, 2024)
Share of retail media in ecommerce revenues in selected countries in Europe in 2021 [Graph], IAB Europe, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1374545/retail-media-share-ecommerce-revenue-europe/