According to a 2022 survey, Danish consumers are loyal to their preferred online stores, returning for repeat purchases. Zalando and Matas ranked first, with approximately 98 percent of shoppers repurchasing from these retailers. Similarly, this share stood at roughly 97 percent for the electronics site Proshop, while 96 percent of surveyed H&M shoppers were repeat buyers.
Share of consumers repurchasing on leading online stores in Denmark in 2022
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DI – Dansk Industri. (February 3, 2023). Share of consumers repurchasing on leading online stores in Denmark in 2022 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/
DI – Dansk Industri. "Share of consumers repurchasing on leading online stores in Denmark in 2022." Chart. February 3, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/
DI – Dansk Industri. (2023). Share of consumers repurchasing on leading online stores in Denmark in 2022. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/
DI – Dansk Industri. "Share of Consumers Repurchasing on Leading Online Stores in Denmark in 2022." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/
DI – Dansk Industri, Share of consumers repurchasing on leading online stores in Denmark in 2022 Statista, https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/ (last visited November 24, 2024)
Share of consumers repurchasing on leading online stores in Denmark in 2022 [Graph], DI – Dansk Industri, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/
