According to a 2022 survey, Danish consumers are loyal to their preferred online stores, returning for repeat purchases. Zalando and Matas ranked first, with approximately 98 percent of shoppers repurchasing from these retailers. Similarly, this share stood at roughly 97 percent for the electronics site Proshop, while 96 percent of surveyed H&M shoppers were repeat buyers.
Share of consumers repurchasing on leading online stores in Denmark in 2022
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Share of respondents
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DI – Dansk Industri. (February 3, 2023). Share of consumers repurchasing on leading online stores in Denmark in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/
DI – Dansk Industri. "Share of consumers repurchasing on leading online stores in Denmark in 2022." Chart. February 3, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/
DI – Dansk Industri. (2023). Share of consumers repurchasing on leading online stores in Denmark in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/
DI – Dansk Industri. "Share of Consumers Repurchasing on Leading Online Stores in Denmark in 2022." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/
DI – Dansk Industri, Share of consumers repurchasing on leading online stores in Denmark in 2022 Statista, https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/ (last visited July 22, 2024)
Share of consumers repurchasing on leading online stores in Denmark in 2022 [Graph], DI – Dansk Industri, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/1374531/share-of-consumers-repurchasing-via-leading-online-stores-denmark/