Relevance of causes when deciding to buy from a brand in the U.S. 2022-2023

Published by
J. G. Navarro,
Jan 18, 2024
During an early 2023 survey, 28 percent of responding consumers in the United States said a company being transparent and trustworthy mattered most when deciding what brand of product or service to buy. Around 13 percent of respondents mentioned companies that valued their employees, while 37 percent said none of the causes on display mattered for their buying decision process. A year earlier, 32 percent said those causes did not matter.

Relevance of selected causes when deciding what brand of product or service to buy in the United States in 2022 and 2023

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Release date

January 2023

Region

United States

Survey time period

January 7 to 11, 2022, and January 13 to 17, 2023

Number of respondents

4,068 respondents

Age group

18 years and older

Special properties

weighted by U.S. Census

Supplementary notes

Number of respondents in 2023. The number of respondents in 2022 amounted to 2,173.
The source does not specify the survey type.
This source phrased the question as follows: "Which of the following would you say matters the most when deciding what brand of product or service to buy? A brand that:"

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