In all quarters of 2022 except the third quarter, the share of apps with programmatic ads that were abandoned worldwide stood at 12 percent. In the third quarter of 2022, this share was around 11 percent.
Share of apps with programmatic ads that were abandoned worldwide from 1st quarter 2022 to 4th quarter 2022
Characteristic
Share of abandoned apps with programmatic ads
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Mobile Marketing Reads. (February 10, 2023). Share of apps with programmatic ads that were abandoned worldwide from 1st quarter 2022 to 4th quarter 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374502/share-apps-programmatic-ads-abandoned-worldwide/
Mobile Marketing Reads. "Share of apps with programmatic ads that were abandoned worldwide from 1st quarter 2022 to 4th quarter 2022." Chart. February 10, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374502/share-apps-programmatic-ads-abandoned-worldwide/
Mobile Marketing Reads. (2023). Share of apps with programmatic ads that were abandoned worldwide from 1st quarter 2022 to 4th quarter 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374502/share-apps-programmatic-ads-abandoned-worldwide/
Mobile Marketing Reads. "Share of Apps with Programmatic Ads That Were Abandoned Worldwide from 1st Quarter 2022 to 4th Quarter 2022." Statista, Statista Inc., 10 Feb 2023, https://www.statista.com/statistics/1374502/share-apps-programmatic-ads-abandoned-worldwide/
Mobile Marketing Reads, Share of apps with programmatic ads that were abandoned worldwide from 1st quarter 2022 to 4th quarter 2022 Statista, https://www.statista.com/statistics/1374502/share-apps-programmatic-ads-abandoned-worldwide/ (last visited August 24, 2024)
Share of apps with programmatic ads that were abandoned worldwide from 1st quarter 2022 to 4th quarter 2022 [Graph], Mobile Marketing Reads, February 10, 2023. [Online]. Available: https://www.statista.com/statistics/1374502/share-apps-programmatic-ads-abandoned-worldwide/