Consumers' opinion on brands addressing political issues in the U.S. 2022-2023

Published by
J. G. Navarro,
Jan 18, 2024
During an early 2023 survey, 11 percent of responding consumers in the United States said brands should always take a stand on important social and political issues. A year earlier, that share stood at 14 percent. Meanwhile, the percentage of respondents stating that brands should not typically do that went from 26 percent in 2022 to 28 percent the following year.

Consumers' opinion on how often brands should take a stand on important social and political issues in the United States in 2022 and 2023

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Release date

January 2023

Region

United States

Survey time period

January 7 to 11, 2022, and January 13 to 17, 2023

Number of respondents

3,724 respondents

Age group

18 years and older

Special properties

weighted by U.S. Census

Supplementary notes

Number of respondents in 2023. The number of respondents in 2022 amounted to 2,207.
The source does not specify the survey type.
This source phrased the question as follows: "Do you think brands/companies should take a stand on important social and political issues?"

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