Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023

Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023

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Release date

January 2023

Region

United States

Survey time period

2019 to 2023

Number of respondents

1,192,236 respondents

Age group

18 years and older

Special properties

weighted by U.S. Census

Supplementary notes

Total number of respondents from January 1, 2019, to January 16, 2023.
The source provides no information regarding percentage points exceeding or falling behind 100 percent.
The source does not specify the survey type.
This source phrased the question as follows: "How important to you is a company's social consciousness and overall kindness in choosing where to shop and what to buy?"

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