After peaking at 38 percent in 2020, the share of adults surveyed in the United States who said a company's social consciousness and overall kindness was "very important " in choosing where to shop and what to buy fell by 11 percentage points to 27 percent in 2023. Between 2021 and 2023, over one-quarter (27 percent) of respondents stated that those factors were "not at all important."
Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023
Total number of respondents from January 1, 2019, to January 16, 2023.
The source provides no information regarding percentage points exceeding or falling behind 100 percent.
The source does not specify the survey type.
This source phrased the question as follows: "How important to you is a company's social consciousness and overall kindness in choosing where to shop and what to buy?"
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CivicScience. (January 11, 2023). Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1374478/importance-brand-social-consciousness-consumers-united-states/
CivicScience. "Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023." Chart. January 11, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1374478/importance-brand-social-consciousness-consumers-united-states/
CivicScience. (2023). Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1374478/importance-brand-social-consciousness-consumers-united-states/
CivicScience. "Consumers' Opinion on The Importance of a Company's Social Consciousness and Overall Kindness in Choosing Where to Shop and What to Buy in The United States from 2019 to 2023." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1374478/importance-brand-social-consciousness-consumers-united-states/
CivicScience, Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/1374478/importance-brand-social-consciousness-consumers-united-states/ (last visited December 22, 2024)
Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023 [Graph], CivicScience, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1374478/importance-brand-social-consciousness-consumers-united-states/
