As of November 2022, around 57 percent of consumers surveyed online in the United States could not spontaneously name a brand they thought was taking care of the environment and fighting climate change. The same share of interviewees could not mention a brand promoting diversity and inclusion. Approximately 54 percent of respondents failed to cite a company they thought was giving back to the community.
Percentage of consumers who could not spontaneously name a purposeful brand in the United States as of November 2022, by cause
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GfK. (March 21, 2023). Percentage of consumers who could not spontaneously name a purposeful brand in the United States as of November 2022, by cause [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1374445/consumers-cannot-name-purposeful-brand-united-states/
GfK. "Percentage of consumers who could not spontaneously name a purposeful brand in the United States as of November 2022, by cause." Chart. March 21, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1374445/consumers-cannot-name-purposeful-brand-united-states/
GfK. (2023). Percentage of consumers who could not spontaneously name a purposeful brand in the United States as of November 2022, by cause. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1374445/consumers-cannot-name-purposeful-brand-united-states/
GfK. "Percentage of Consumers Who Could Not Spontaneously Name a Purposeful Brand in The United States as of November 2022, by Cause." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1374445/consumers-cannot-name-purposeful-brand-united-states/
GfK, Percentage of consumers who could not spontaneously name a purposeful brand in the United States as of November 2022, by cause Statista, https://www.statista.com/statistics/1374445/consumers-cannot-name-purposeful-brand-united-states/ (last visited December 04, 2024)
Percentage of consumers who could not spontaneously name a purposeful brand in the United States as of November 2022, by cause [Graph], GfK, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1374445/consumers-cannot-name-purposeful-brand-united-states/
