Facebook Messenger reach in selected Latin American countries 2023

Published by
Tiago Bianchi,
Jul 11, 2024

According to a survey during the third quarter of 2023, Facebook Messenger was among the most used social networks in Latin America. Mexico tops the list regarding the Messenger usage reach, with almost 80 percent of its online population using the instant messaging app and ranking as the fourth most used platform in the country.  It was followed by Colombia, with 68.2 percent. Meanwhile, 53.9 percent of internet users in Argentina claimed the same.

Facebook Messenger usage penetration in selected Latin American countries as of 3rd quarter 2023

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Release date

February 2024

Region

LAC

Survey time period

Q3 2023

Age group

16-64 years

Special properties

internet users who use platform each month

Supplementary notes

Individual reports for each country available at:

Digital 2024: Argentina, p.60
Digital 2024: Brazil, p. 60
Digital 2024: Chile, p. 60
Digital 2024: Colombia, p.59
Digital 2024: Mexico, p.60

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Topics

Messaging apps in Latin AmericaSocial media usage in Latin AmericaWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
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