During Spring Festival of 2023, county-level and smaller cities contributed approximately 45.6 percent of China's offline retail sales market, increasing from around 43.5 percent share in the previous year. At the same time, the retail share of higher-tier cities was steadily declining.
Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level
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NielsenIQ. (January 22, 2024). Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/
NielsenIQ. "Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level." Chart. January 22, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/
NielsenIQ. (2024). Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/
NielsenIQ. "Distribution of In-store Retail Sales in China during Spring Festival from 2019 to 2023, by City Level." Statista, Statista Inc., 22 Jan 2024, https://www.statista.com/statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/
NielsenIQ, Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level Statista, https://www.statista.com/statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/ (last visited December 30, 2024)
Distribution of in-store retail sales in China during Spring Festival from 2019 to 2023, by city level [Graph], NielsenIQ, January 22, 2024. [Online]. Available: https://www.statista.com/statistics/1374392/china-breakdown-of-offline-retail-sales-during-chinese-new-year-by-city-level/
