Online shopping frequency in Latvia 2023, by product category
The category of fresh food and beverages was the one that Latvian shoppers bought online most frequently, according to a study undertaken between May and July 2023. In particular, every three in ten respondents reported purchasing fresh food and beverages online at least once a week. Ranking second were groceries, with every two in ten citing the same shopping frequency. Among the most purchased online goods from abroad, nearly a half of Latvian e-shoppers named clothing, footwear, and accessories.