In 2022, Charli Grace D'Amelio - a U.S. social media personality - was the most popular TikTok creator working with tech brands, reaching 148.7 million people in the United States and Canada. Zachary King - also a social media personality - ranked second, with a reach of 68.9 million.
Leading creators working with technology brands on TikTok in the United States and Canada in 2022, by reach
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only brands and companies that activated campaigns with sponsored content achieving at least 10,000 views
Supplementary notes
Methodology: The data presented was collected from TikTok videos. All of the TikTok influencer data that is contained in this report was captured by the NeoReach Social Intelligence API. Videos were required to comply with proper FTC disclosure regulations. The analysis included sponsored TikTok videos posted between the months January through December 2022. The data was further refined to target TikTok videos of influencers located in the United States and Canada. Of the selection of TikTok videos which met these criteria, the data showcases only those brands and companies that activated campaigns with sponsored content achieving at least 10,000 views. Therefore, the data does not include all sponsored content on TikTok during the 2022 calendar year. However, it does include the top spending brands and industries for influencer marketing on TikTok for the 2022 period.
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NeoReach. (January 23, 2023). Leading creators working with technology brands on TikTok in the United States and Canada in 2022, by reach (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374369/creators-tech-brand-tiktok-usa-canada/
NeoReach. "Leading creators working with technology brands on TikTok in the United States and Canada in 2022, by reach (in millions)." Chart. January 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374369/creators-tech-brand-tiktok-usa-canada/
NeoReach. (2023). Leading creators working with technology brands on TikTok in the United States and Canada in 2022, by reach (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374369/creators-tech-brand-tiktok-usa-canada/
NeoReach. "Leading Creators Working with Technology Brands on Tiktok in The United States and Canada in 2022, by Reach (in Millions)." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1374369/creators-tech-brand-tiktok-usa-canada/
NeoReach, Leading creators working with technology brands on TikTok in the United States and Canada in 2022, by reach (in millions) Statista, https://www.statista.com/statistics/1374369/creators-tech-brand-tiktok-usa-canada/ (last visited August 24, 2024)
Leading creators working with technology brands on TikTok in the United States and Canada in 2022, by reach (in millions) [Graph], NeoReach, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1374369/creators-tech-brand-tiktok-usa-canada/