During a survey held in December 2022, 76 percent of responding Gen Alpha parents with children ages 8 to 9 said that their children requested products based on TV ads. This share was 75 percent for Gen Alpha parents with children ages 5 to 7.
Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration
Source of inspiration
Ages 0-4
Ages 5-7
Ages 8-9
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Morning Consult. (March 9, 2023). Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/
Morning Consult. "Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration." Chart. March 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/
Morning Consult. (2023). Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/
Morning Consult. "Share of Parents Who Said Their Children Requested Products in The United States as of December 2022, by Source of Inspiration." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/
Morning Consult, Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration Statista, https://www.statista.com/statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/ (last visited July 22, 2024)
Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration [Graph], Morning Consult, March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/