In 2022, Amazon's influencer marketing videos that achieved at least 10,000 views on TikTok attracted on average 769.7 thousand views per video. The videos sposonsored by Samsung had on average one million views per video.
Average number of views of influencer videos of major tech brands on TikTok in the United States and Canada in 2022
(in 1,000s)
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Number of views per video in thousands
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Methodology: The data presented was collected from TikTok videos. All of the TikTok influencer data that is contained in this report was captured by the NeoReach Social Intelligence API. Videos were required to comply with proper FTC disclosure regulations. The analysis included sponsored TikTok videos posted between the months January through December 2022. The data was further refined to target YouTube videos of influencers located in the United States and Canada. Of the selection of TikTok videos which met these criteria, the data showcases only those brands and companies that activated campaigns with sponsored content achieving at least 10,000 views. Therefore, the data does not include all sponsored content on TikTok during the 2022 calendar year. However, it does include the top spending brands and industries for influencer marketing on TikTok for the 2022 period.
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NeoReach. (January 23, 2023). Average number of views of influencer videos of major tech brands on TikTok in the United States and Canada in 2022 (in 1,000s) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374317/number-views-tech-brands-influencer-campaigns-tiktok-usa-canada/
NeoReach. "Average number of views of influencer videos of major tech brands on TikTok in the United States and Canada in 2022 (in 1,000s)." Chart. January 23, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374317/number-views-tech-brands-influencer-campaigns-tiktok-usa-canada/
NeoReach. (2023). Average number of views of influencer videos of major tech brands on TikTok in the United States and Canada in 2022 (in 1,000s). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374317/number-views-tech-brands-influencer-campaigns-tiktok-usa-canada/
NeoReach. "Average Number of Views of Influencer Videos of Major Tech Brands on Tiktok in The United States and Canada in 2022 (in 1,000s)." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1374317/number-views-tech-brands-influencer-campaigns-tiktok-usa-canada/
NeoReach, Average number of views of influencer videos of major tech brands on TikTok in the United States and Canada in 2022 (in 1,000s) Statista, https://www.statista.com/statistics/1374317/number-views-tech-brands-influencer-campaigns-tiktok-usa-canada/ (last visited August 24, 2024)
Average number of views of influencer videos of major tech brands on TikTok in the United States and Canada in 2022 (in 1,000s) [Graph], NeoReach, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1374317/number-views-tech-brands-influencer-campaigns-tiktok-usa-canada/