In 2022, Meta's influencer marketing videos that achieved at least 10,000 views on YouTube had an average length of 0.41 seconds. The videos sposonsored by ExpressVPN were on average 25.61 seconds long.
Average influencer ad length sponsored by major tech brands on YouTube in the United States and Canada in 2022
(in seconds)
Methodology: The data presented was collected from YouTube videos. All of the YouTube influencer data that is contained in this report was captured by the NeoReach Social Intelligence API. Videos were required to comply with proper FTC disclosure regulations. The analysis included sponsored YouTube videos posted between the months January through December 2022. The data was further refined to target YouTube videos of influencers located in the United States and Canada. Of the selection of YouTube videos which met these criteria, the data showcases only those brands and companies that activated campaigns with sponsored content achieving at least 10,000 views. Therefore, the data does not include all sponsored content on YouTube during the 2022 calendar year. However, it does include the top spending brands and industries for influencer marketing on YouTube for the 2022 period.
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NeoReach. (January 23, 2023). Average influencer ad length sponsored by major tech brands on YouTube in the United States and Canada in 2022 (in seconds) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1374300/ad-length-tech-influencer-ads-youtube-usa-canada/
NeoReach. "Average influencer ad length sponsored by major tech brands on YouTube in the United States and Canada in 2022 (in seconds)." Chart. January 23, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1374300/ad-length-tech-influencer-ads-youtube-usa-canada/
NeoReach. (2023). Average influencer ad length sponsored by major tech brands on YouTube in the United States and Canada in 2022 (in seconds). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1374300/ad-length-tech-influencer-ads-youtube-usa-canada/
NeoReach. "Average Influencer Ad Length Sponsored by Major Tech Brands on Youtube in The United States and Canada in 2022 (in Seconds)." Statista, Statista Inc., 23 Jan 2023, https://www.statista.com/statistics/1374300/ad-length-tech-influencer-ads-youtube-usa-canada/
NeoReach, Average influencer ad length sponsored by major tech brands on YouTube in the United States and Canada in 2022 (in seconds) Statista, https://www.statista.com/statistics/1374300/ad-length-tech-influencer-ads-youtube-usa-canada/ (last visited October 02, 2024)
Average influencer ad length sponsored by major tech brands on YouTube in the United States and Canada in 2022 (in seconds) [Graph], NeoReach, January 23, 2023. [Online]. Available: https://www.statista.com/statistics/1374300/ad-length-tech-influencer-ads-youtube-usa-canada/
