As of February 2023, during a survey conducted among senior e-commerce professionals in the United Kingdom (UK) and North America on website search functionalities missing on their websites, 76 percent of respondents stated that brands didn't have error tolerance in their search. Approximately two-thirds of responding professionals reported that brands didn't offer personalized search results. Meanwhile, 65 percent of respondents said that brands didn't recommend alternative products when search results brought back zero results.
Website search functionalities missed by retail brands in the United Kingdom (UK) and North America as of February 2023
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Share of respondents
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MarketingCharts. (March 15, 2023). Website search functionalities missed by retail brands in the United Kingdom (UK) and North America as of February 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374275/search-functionalities-missed-retail-brands-uk-north-america/
MarketingCharts. "Website search functionalities missed by retail brands in the United Kingdom (UK) and North America as of February 2023." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374275/search-functionalities-missed-retail-brands-uk-north-america/
MarketingCharts. (2023). Website search functionalities missed by retail brands in the United Kingdom (UK) and North America as of February 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374275/search-functionalities-missed-retail-brands-uk-north-america/
MarketingCharts. "Website Search Functionalities Missed by Retail Brands in The United Kingdom (Uk) and North America as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374275/search-functionalities-missed-retail-brands-uk-north-america/
MarketingCharts, Website search functionalities missed by retail brands in the United Kingdom (UK) and North America as of February 2023 Statista, https://www.statista.com/statistics/1374275/search-functionalities-missed-retail-brands-uk-north-america/ (last visited August 24, 2024)
Website search functionalities missed by retail brands in the United Kingdom (UK) and North America as of February 2023 [Graph], MarketingCharts, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374275/search-functionalities-missed-retail-brands-uk-north-america/