Most popular item purchased on social media in India 2023, by gender

Published by A. Minhas, Mar 27, 2024
A survey conducted by Rakuten Insight in February 2023 found that 68 percent of female respondents in India purchased clothing items on social media. Furthermore, about 47 percent of male respondents reported having purchased bags and shoes on social media platforms.

Most popular item purchased on social media in India as of February 2023, by gender

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Release date

March 2023

Region

India

Survey time period

February 9 to 28, 2023

Number of respondents

26,345 respondents

Age group

16 years and above

Special properties

10,307 female and 16,038 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: What item(s) did you purchase on social media? Choose all that applies.

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