A survey conducted by Rakuten Insight in February 2023 found that 63 percent of respondents in India purchased clothing items on social media. Furthermore, about 50 percent of respondents reported buying fashion accessories such as jewelry and watches on social media.
Most popular item purchased on social media in India as of February 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Most popular item purchased on social media in India as of February 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/
Rakuten Insight. "Most popular item purchased on social media in India as of February 2023." Chart. March 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/
Rakuten Insight. (2023). Most popular item purchased on social media in India as of February 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/
Rakuten Insight. "Most Popular Item Purchased on Social Media in India as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/
Rakuten Insight, Most popular item purchased on social media in India as of February 2023 Statista, https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/ (last visited July 22, 2024)
Most popular item purchased on social media in India as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374251/india-popular-item-bought-on-social-media/