Preferred platform for shopping on social media in India 2023, by age

Published by A. Minhas, Mar 27, 2024
According to a survey conducted by Rakuten Insight in February 2023 found that 75 percent of respondents in the age group of 25 to 34 years old in India preferred Instagram for social commerce. By contrast, 76 percent of respondents in the 55 years and above age group reported purchasing products from Facebook.

Preferred platform for shopping on social media in India as of February 2023, by age

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Release date

March 2023

Region

India

Survey time period

February 9 to 28, 2023

Number of respondents

26,345 respondents

Age group

16 years and above

Method of interview

Online survey

Supplementary notes

Survey question: Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that applies.

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