According to a survey conducted by Rakuten Insight in February 2023 found that 75 percent of respondents in the age group of 25 to 34 years old in India preferred Instagram for social commerce. By contrast, 76 percent of respondents in the 55 years and above age group reported purchasing products from Facebook.
Preferred platform for shopping on social media in India as of February 2023, by age
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 55 years
55 years and above
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Rakuten Insight. (March 15, 2023). Preferred platform for shopping on social media in India as of February 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/
Rakuten Insight. "Preferred platform for shopping on social media in India as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/
Rakuten Insight. (2023). Preferred platform for shopping on social media in India as of February 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/
Rakuten Insight. "Preferred Platform for Shopping on Social Media in India as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/
Rakuten Insight, Preferred platform for shopping on social media in India as of February 2023, by age Statista, https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/ (last visited August 24, 2024)
Preferred platform for shopping on social media in India as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374245/india-preferred-platform-social-media-for-shopping-by-age/