In a survey conducted by Rakuten Insight in February 2023 stated that about 74 percent of female respondents in India preferred Instagram for shopping on social media. In comparison, 68 percent of male respondents chose Instagram for social commerce.
Preferred platform for shopping on social media in India as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Preferred platform for shopping on social media in India as of February 2023, by gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/
Rakuten Insight. "Preferred platform for shopping on social media in India as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/
Rakuten Insight. (2023). Preferred platform for shopping on social media in India as of February 2023, by gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/
Rakuten Insight. "Preferred Platform for Shopping on Social Media in India as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/
Rakuten Insight, Preferred platform for shopping on social media in India as of February 2023, by gender Statista, https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/ (last visited November 21, 2024)
Preferred platform for shopping on social media in India as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374242/india-preferred-social-media-platform-for-shopping-by-gender/
