According to a survey conducted by Rakuten Insight in February 2023 reported that 70 percent of Indian respondents preferred Instagram for social commerce. In comparison, 57 percent of respondents chose Facebook and YouTube for purchasing on social media, respectively.
Preferred platform for shopping on social media in India as of February 2023
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Rakuten Insight. (March 15, 2023). Preferred platform for shopping on social media in India as of February 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight. "Preferred platform for shopping on social media in India as of February 2023." Chart. March 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight. (2023). Preferred platform for shopping on social media in India as of February 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight. "Preferred Platform for Shopping on Social Media in India as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/
Rakuten Insight, Preferred platform for shopping on social media in India as of February 2023 Statista, https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/ (last visited November 21, 2024)
Preferred platform for shopping on social media in India as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/