A survey conducted by Rakuten Insight in February 2023 found that 59 percent of respondents in the 55 years and above age group in India preferred to purchase products from an official website or a physical store. In contrast, 42 percent of respondents in the 45 to 55 years old age group did not trust social commerce.
Reasons for not purchasing on social media in India as of February 2023, by age
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 55 years
55 years and above
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Rakuten Insight. (March 15, 2023). Reasons for not purchasing on social media in India as of February 2023, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/
Rakuten Insight. "Reasons for not purchasing on social media in India as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/
Rakuten Insight. (2023). Reasons for not purchasing on social media in India as of February 2023, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/
Rakuten Insight. "Reasons for Not Purchasing on Social Media in India as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/
Rakuten Insight, Reasons for not purchasing on social media in India as of February 2023, by age Statista, https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/ (last visited July 22, 2024)
Reasons for not purchasing on social media in India as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/