A survey conducted by Rakuten Insight in February 2023 found that 59 percent of respondents in the 55 years and above age group in India preferred to purchase products from an official website or a physical store. In contrast, 42 percent of respondents in the 45 to 55 years old age group did not trust social commerce.
Reasons for not purchasing on social media in India as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Reasons for not purchasing on social media in India as of February 2023, by age [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/
Rakuten Insight. "Reasons for not purchasing on social media in India as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/
Rakuten Insight. (2023). Reasons for not purchasing on social media in India as of February 2023, by age. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/
Rakuten Insight. "Reasons for Not Purchasing on Social Media in India as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/
Rakuten Insight, Reasons for not purchasing on social media in India as of February 2023, by age Statista, https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/ (last visited January 08, 2025)
Reasons for not purchasing on social media in India as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374219/india-reasons-for-not-shopping-on-social-media-by-age/
