A survey conducted by Rakuten Insight in February 2023 stated that 42 percent of female respondents in India preferred to purchase products from an official website or a physical store. By contrast, 36 percent of male respondents did not trust social commerce.
Reasons for not purchasing on social media in India as of February 2023, by gender
Characteristic
Female
Male
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Reasons for not purchasing on social media in India as of February 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/
Rakuten Insight. "Reasons for not purchasing on social media in India as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/
Rakuten Insight. (2023). Reasons for not purchasing on social media in India as of February 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/
Rakuten Insight. "Reasons for Not Purchasing on Social Media in India as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/
Rakuten Insight, Reasons for not purchasing on social media in India as of February 2023, by gender Statista, https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/ (last visited July 22, 2024)
Reasons for not purchasing on social media in India as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/