A survey conducted by Rakuten Insight in February 2023 stated that 42 percent of female respondents in India preferred to purchase products from an official website or a physical store. By contrast, 36 percent of male respondents did not trust social commerce.
Reasons for not purchasing on social media in India as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Reasons for not purchasing on social media in India as of February 2023, by gender [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/
Rakuten Insight. "Reasons for not purchasing on social media in India as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/
Rakuten Insight. (2023). Reasons for not purchasing on social media in India as of February 2023, by gender. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/
Rakuten Insight. "Reasons for Not Purchasing on Social Media in India as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/
Rakuten Insight, Reasons for not purchasing on social media in India as of February 2023, by gender Statista, https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/ (last visited January 08, 2025)
Reasons for not purchasing on social media in India as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374217/india-reasons-for-not-shopping-on-social-media-by-gender/
