Breakdown of offline retail sales in China during Lunar New Year 2023, by channel

Published by
Xin Ou,
Mar 5, 2024
During Spring Festival of 2023, grocery stores accounted for 32.5 percent of China's offline retail sales market. Supermarkets and small-scale supermarkets also remained critical offline retail channels during Chinese New Year.

Distribution of in-store retail sales in China during Spring Festival 2023, by channel

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Release date

January 2024

Region

China

Survey time period

Spring Festival 2023

Supplementary notes

A total of 162 product categories offline were surveyed.

Percentages may not total 100 due to rounding.

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Lunar New Year in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesRetail industry in ChinaCoronavirus COVID-19 in China
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