A survey conducted in India by Rakuten Insight in February 2023 stated that about 69 percent of respondents in the age group of 55 years and above reported that convenience was the main reason for shopping on social media. On the other hand, 45 percent of respondents in the 25 to 34 years old age group preferred to shop on social media as it was being promoted by an influencer they follow.
Reasons for purchasing on social media in India as of February 2023, by age
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Rakuten Insight. (March 15, 2023). Reasons for purchasing on social media in India as of February 2023, by age [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/
Rakuten Insight. "Reasons for purchasing on social media in India as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/
Rakuten Insight. (2023). Reasons for purchasing on social media in India as of February 2023, by age. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/
Rakuten Insight. "Reasons for Purchasing on Social Media in India as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/
Rakuten Insight, Reasons for purchasing on social media in India as of February 2023, by age Statista, https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/ (last visited January 23, 2025)
Reasons for purchasing on social media in India as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/
