A survey conducted in India by Rakuten Insight in February 2023 stated that about 69 percent of respondents in the age group of 55 years and above reported that convenience was the main reason for shopping on social media. On the other hand, 45 percent of respondents in the 25 to 34 years old age group preferred to shop on social media as it was being promoted by an influencer they follow.
Reasons for purchasing on social media in India as of February 2023, by age
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 55 years
55 years and above
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Rakuten Insight. (March 15, 2023). Reasons for purchasing on social media in India as of February 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/
Rakuten Insight. "Reasons for purchasing on social media in India as of February 2023, by age." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/
Rakuten Insight. (2023). Reasons for purchasing on social media in India as of February 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/
Rakuten Insight. "Reasons for Purchasing on Social Media in India as of February 2023, by Age." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/
Rakuten Insight, Reasons for purchasing on social media in India as of February 2023, by age Statista, https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/ (last visited August 24, 2024)
Reasons for purchasing on social media in India as of February 2023, by age [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374207/india-reasons-for-purchasing-on-social-media-by-age/