A survey conducted by Rakuten Insight in February 2023 found that 56 percent of female respondents in India chose to shop on social media as it was convenient. In comparison, 53 percent of male respondents in the country shopped on social media for the same reason.
Reasons for purchasing on social media in India as of February 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (March 15, 2023). Reasons for purchasing on social media in India as of February 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374203/india-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight. "Reasons for purchasing on social media in India as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374203/india-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight. (2023). Reasons for purchasing on social media in India as of February 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374203/india-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight. "Reasons for Purchasing on Social Media in India as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374203/india-reasons-for-shopping-on-social-media-by-gender/
Rakuten Insight, Reasons for purchasing on social media in India as of February 2023, by gender Statista, https://www.statista.com/statistics/1374203/india-reasons-for-shopping-on-social-media-by-gender/ (last visited August 24, 2024)
Reasons for purchasing on social media in India as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374203/india-reasons-for-shopping-on-social-media-by-gender/