In a survey conducted by Rakuten Insight in February 2023, majority of respondents 54 percent in India chose to shop on social media as it was convenient. Whereas, about 38 percent of respondents preferred to purchasing on social media as it was being promoted by a influencer they follow.
Reasons for purchasing on social media in India as of February 2023
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Rakuten Insight. (March 15, 2023). Reasons for purchasing on social media in India as of February 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight. "Reasons for purchasing on social media in India as of February 2023." Chart. March 15, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight. (2023). Reasons for purchasing on social media in India as of February 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight. "Reasons for Purchasing on Social Media in India as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/
Rakuten Insight, Reasons for purchasing on social media in India as of February 2023 Statista, https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/ (last visited October 31, 2024)
Reasons for purchasing on social media in India as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374198/india-reasons-for-shopping-on-social-media/
