Reasons for purchasing on social media in India 2025

Published by A. Minhas, Apr 29, 2025

In a survey conducted by Rakuten Insight in February 2025, the majority of respondents 54 percent in India chose to shop on social media as it was convenient. Whereas, about 42 percent of respondents preferred to purchasing on social media as it was being promoted by an influencer they follow.

Reasons for purchasing on social media in India as of February 2025

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Showing entries 1 to 5 (5 entries in total)
Statistic: Reasons for purchasing on social media in India as of February 2025

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Rakuten Insight

Release date

March 2025

Region

India

Survey time period

February 12 to 28, 2025

Number of respondents

18,446 respondents

Age group

16 years and above

Method of interview

Online survey

Supplementary notes

Survey question: Why did you purchase something on social media? (choose up to 3 of the most relevant answers)

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Omnichannel retail in IndiaE-commerce in IndiaRetail in IndiaOnline grocery shopping in IndiaD2C market in India
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