A survey conducted by Rakuten Insight in February 2023 reported that the majority of Indian respondents 38 percent had purchased through social media platforms. In comparison, about 20 percent of respondents had never purchased anything through social media.
Frequency of shopping on social media in India as of February 2023
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Rakuten Insight. (March 15, 2023). Frequency of shopping on social media in India as of February 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/?src_trk=em66e93abc5e4773.191671801165475265
Rakuten Insight. "Frequency of shopping on social media in India as of February 2023." Chart. March 15, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/?src_trk=em66e93abc5e4773.191671801165475265
Rakuten Insight. (2023). Frequency of shopping on social media in India as of February 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/?src_trk=em66e93abc5e4773.191671801165475265
Rakuten Insight. "Frequency of Shopping on Social Media in India as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/?src_trk=em66e93abc5e4773.191671801165475265
Rakuten Insight, Frequency of shopping on social media in India as of February 2023 Statista, https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/?src_trk=em66e93abc5e4773.191671801165475265 (last visited November 23, 2024)
Frequency of shopping on social media in India as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374182/india-shopping-frequency-on-social-media/?src_trk=em66e93abc5e4773.191671801165475265
