Frequency of shopping on social media in India 2023

Published by A. Minhas, Mar 27, 2024
A survey conducted by Rakuten Insight in February 2023 reported that the majority of Indian respondents 38 percent had purchased through social media platforms. In comparison, about 20 percent of respondents had never purchased anything through social media.

Frequency of shopping on social media in India as of February 2023

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Release date

March 2023

Region

India

Survey time period

February 9 to 28, 2023

Number of respondents

32,815 respondents

Age group

16 years and above

Method of interview

Online survey

Supplementary notes

Survey question: How often have you purchased something on social media in the last 12 months?

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Global overview

7

Social media in India

5

Meta Platforms

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Other social networks

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Usage trends

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Advertising

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Social media usage in IndiaMobile app usage in India Internet usage in IndiaInfluencer marketing in IndiaE-commerce in India
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