According to a survey on social commerce conducted in 2022, more than half of Indonesian respondents of all income levels stated that they intended to use TikTok Shop to buy products or services in the future. The same survey indicated that ten percent of Indonesian consumers did not intend to use any social media platforms for future purchases.
Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and income level
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Populix. (September 21, 2022). Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and income level [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1374164/indonesia-intention-to-shop-on-social-media-by-platform-and-income-level/
Populix. "Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and income level." Chart. September 21, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1374164/indonesia-intention-to-shop-on-social-media-by-platform-and-income-level/
Populix. (2022). Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and income level. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1374164/indonesia-intention-to-shop-on-social-media-by-platform-and-income-level/
Populix. "Share of Consumers Who Intend to Use Social Media for Future Purchases in Indonesia as of August 2022, by Platform and Income Level." Statista, Statista Inc., 21 Sep 2022, https://www.statista.com/statistics/1374164/indonesia-intention-to-shop-on-social-media-by-platform-and-income-level/
Populix, Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and income level Statista, https://www.statista.com/statistics/1374164/indonesia-intention-to-shop-on-social-media-by-platform-and-income-level/ (last visited December 19, 2024)
Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and income level [Graph], Populix, September 21, 2022. [Online]. Available: https://www.statista.com/statistics/1374164/indonesia-intention-to-shop-on-social-media-by-platform-and-income-level/
