According to a survey on social commerce conducted in 2022, 58 percent of Indonesian respondents between 18 to 25 years stated that they intended to use TikTok Shop to buy products or services in the future. The same survey indicated that ten percent of Indonesian consumers did not intend to use any social media platforms for future purchases.
Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and age
Characteristic
18 to 25 years
26 to 35 years
36 to 45 years
46 to 55 years
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Populix. (September 21, 2022). Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1374160/indonesia-intention-to-shop-on-social-media-by-platform-and-age/
Populix. "Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and age." Chart. September 21, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1374160/indonesia-intention-to-shop-on-social-media-by-platform-and-age/
Populix. (2022). Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1374160/indonesia-intention-to-shop-on-social-media-by-platform-and-age/
Populix. "Share of Consumers Who Intend to Use Social Media for Future Purchases in Indonesia as of August 2022, by Platform and Age." Statista, Statista Inc., 21 Sep 2022, https://www.statista.com/statistics/1374160/indonesia-intention-to-shop-on-social-media-by-platform-and-age/
Populix, Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and age Statista, https://www.statista.com/statistics/1374160/indonesia-intention-to-shop-on-social-media-by-platform-and-age/ (last visited August 24, 2024)
Share of consumers who intend to use social media for future purchases in Indonesia as of August 2022, by platform and age [Graph], Populix, September 21, 2022. [Online]. Available: https://www.statista.com/statistics/1374160/indonesia-intention-to-shop-on-social-media-by-platform-and-age/