Leading onigiri fillings in Japan 2024

Published by C. Diep, Aug 5, 2024

Salmon and tuna mayonnaise were vying for the position as the most popular filling for onigiri in Japan, as revealed in a survey conducted in May 2024. over 30 percent of respondents voted salmon as their favorite type of stuffed riceball, while tuna mayonnaise was less than a percentage point behind. 
Japanese rice balls take a variety of shapes with different fillings. Triangular-shaped products stuffed with savory ingredients are commercially available as popular convenience foods at supermarkets and convenience stores.

Most popular onigiri (rice ball) fillings in Japan as of May 2024

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Release date

July 2024

Region

Japan

Survey time period

May 31 to June 4, 2024

Number of respondents

5,259 respondents

Age group

15-69 years

Special properties

up to three answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "What is your favorite onigiri?"

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