During the second half of 2022, Paramount+ recorded the highest share of U.S. households among streaming services that were only watched for one month, with 18 percent of viewing households canceling this service after one month. In comparison, Netflix consumers were less likely to terminate their contract with the streaming platform.
Share of viewing households that only watched for one month on selected video streaming services in the United States in 2nd half of 2022
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Samba TV. (February 13, 2023). Share of viewing households that only watched for one month on selected video streaming services in the United States in 2nd half of 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1374000/watching-only-for-one-months-streaming-services-us/
Samba TV. "Share of viewing households that only watched for one month on selected video streaming services in the United States in 2nd half of 2022." Chart. February 13, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1374000/watching-only-for-one-months-streaming-services-us/
Samba TV. (2023). Share of viewing households that only watched for one month on selected video streaming services in the United States in 2nd half of 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1374000/watching-only-for-one-months-streaming-services-us/
Samba TV. "Share of Viewing Households That Only Watched for One Month on Selected Video Streaming Services in The United States in 2nd Half of 2022." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1374000/watching-only-for-one-months-streaming-services-us/
Samba TV, Share of viewing households that only watched for one month on selected video streaming services in the United States in 2nd half of 2022 Statista, https://www.statista.com/statistics/1374000/watching-only-for-one-months-streaming-services-us/ (last visited August 25, 2024)
Share of viewing households that only watched for one month on selected video streaming services in the United States in 2nd half of 2022 [Graph], Samba TV, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1374000/watching-only-for-one-months-streaming-services-us/