According to a survey in 2021, older generations are more willing to buy frozen foods compared to younger generations. Around 38.1 percent of respondents between 41 and 50 years old said they were strongly willing to buy frozen foods. In contrast, only 15.8 percent of respondents under 21 years old held a strong interest in purchasing frozen foods.
Willingness of purchasing frozen foods among consumers in China as of August 2021, by age group
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iiMedia Research. (April 28, 2022). Willingness of purchasing frozen foods among consumers in China as of August 2021, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1373986/china-willingness-of-buying-frozen-foods-by-age/
iiMedia Research. "Willingness of purchasing frozen foods among consumers in China as of August 2021, by age group." Chart. April 28, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1373986/china-willingness-of-buying-frozen-foods-by-age/
iiMedia Research. (2022). Willingness of purchasing frozen foods among consumers in China as of August 2021, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1373986/china-willingness-of-buying-frozen-foods-by-age/
iiMedia Research. "Willingness of Purchasing Frozen Foods among Consumers in China as of August 2021, by Age Group." Statista, Statista Inc., 28 Apr 2022, https://www.statista.com/statistics/1373986/china-willingness-of-buying-frozen-foods-by-age/
iiMedia Research, Willingness of purchasing frozen foods among consumers in China as of August 2021, by age group Statista, https://www.statista.com/statistics/1373986/china-willingness-of-buying-frozen-foods-by-age/ (last visited December 23, 2024)
Willingness of purchasing frozen foods among consumers in China as of August 2021, by age group [Graph], iiMedia Research, April 28, 2022. [Online]. Available: https://www.statista.com/statistics/1373986/china-willingness-of-buying-frozen-foods-by-age/
