A 2023 study found that streaming services with a small library were more likely to be used for one program than platforms with a larger catalog, with over 50 percent of U.S. households using Paramount+ and Hulu, watching one specific piece of content. By contrast, the share of single-program viewing households on Netflix amounted to 31 percent.
Share of viewing households that only watched one program on selected video streaming services in the United States in 2nd half of 2023
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Share of households
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Samba TV. (February 8, 2024). Share of viewing households that only watched one program on selected video streaming services in the United States in 2nd half of 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1373973/watching-only-one-streaming-program-us/
Samba TV. "Share of viewing households that only watched one program on selected video streaming services in the United States in 2nd half of 2023." Chart. February 8, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1373973/watching-only-one-streaming-program-us/
Samba TV. (2024). Share of viewing households that only watched one program on selected video streaming services in the United States in 2nd half of 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1373973/watching-only-one-streaming-program-us/
Samba TV. "Share of Viewing Households That Only Watched One Program on Selected Video Streaming Services in The United States in 2nd Half of 2023." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/1373973/watching-only-one-streaming-program-us/
Samba TV, Share of viewing households that only watched one program on selected video streaming services in the United States in 2nd half of 2023 Statista, https://www.statista.com/statistics/1373973/watching-only-one-streaming-program-us/ (last visited August 25, 2024)
Share of viewing households that only watched one program on selected video streaming services in the United States in 2nd half of 2023 [Graph], Samba TV, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/1373973/watching-only-one-streaming-program-us/