Sustainability values compared to sustainable actions among consumers in Europe 2021

Published by
D. Tighe,
Mar 23, 2023
In 2021, approximately half of consumers surveyed in Europe said it was important to them that the products they bought were produced in their country. In comparison, however, just over 40 percent of the same survey respondents said they had made a conscious decision to try and buy domestically produced goods in the past month.

Sustainability values compared to sustainable actions among consumers in Europe in 2021

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Release date

July 2021

Region

Europe

Survey time period

March 2021

Number of respondents

9,000*

Supplementary notes

* Respondents came from a total of 12 markets.
The UK, Germany, Poland, Italy, France, and Spain counted 1,000 survey respondents each.
Belgium, the Netherlands, Sweden, Denmark, Finland, and Portugal counted 500 survey respondents each.

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