Leading social media platforms among e-shoppers in Latvia 2023
More than three quarters of Latvian regular e-shoppers used YouTube at least once a week, as per a survey carried out between May and July 2023. Closely following was Facebook, which was visited by 73 percent of regular online shoppers in the country. The number of Facebook users in Latvia was forecast to reach 1.15 million in 2027, down from 1.2 million in 2022.