Online shopping frequency in Estonia 2023, by product category

Published by Statista Research Department, May 29, 2024

The category of fresh food and beverages was the one that Estonian shoppers bought online most often, according to a survey conducted between May and July 2023. More specifically, a quarter of respondents stated that they shopped for fresh food and beverages online at least once a week. Groceries ranked second, with 22 percent citing the same shopping frequency.

How often do you order this type of goods online?

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

May 2024

Region

Estonia

Survey time period

May 30 to July 26, 2023

Number of respondents

23,974 respondents*

Age group

18-70 years

Special properties

had purchased at least once with a delivery since January 2023

Method of interview

Online interview

Supplementary notes

*Refers to the total number of surveyed individuals in 22 European countries. The source adds that between 800 and 1,525 participants were interviewed per country.

**The shares in the categories "high-tech and electronics" and "small home furniture and decoration" were calculated manually by subtracting all other options from 100 percent.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in Estonia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in Estonia

Overview

8

Usage

8

Enterprise usage

7

Product categories

8

Delivery

5

E-commerce payments

3

Consumer behavior

8

Further related statistics

5

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in EstoniaE-commerce in the BalticsE-commerce in LithuaniaE-commerce in LatviaB2B e-commerce in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu