Online shopping frequency in Estonia 2023, by product category

Published by Statista Research Department, May 29, 2024

The category of fresh food and beverages was the one that Estonian shoppers bought online most often, according to a survey conducted between May and July 2023. More specifically, a quarter of respondents stated that they shopped for fresh food and beverages online at least once a week. Groceries ranked second, with 22 percent citing the same shopping frequency.

How often do you order this type of goods online?

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Release date

May 2024

Region

Estonia

Survey time period

May 30 to July 26, 2023

Number of respondents

23,974 respondents*

Age group

18-70 years

Special properties

had purchased at least once with a delivery since January 2023

Method of interview

Online interview

Supplementary notes

*Refers to the total number of surveyed individuals in 22 European countries. The source adds that between 800 and 1,525 participants were interviewed per country.

**The shares in the categories "high-tech and electronics" and "small home furniture and decoration" were calculated manually by subtracting all other options from 100 percent.

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Overview

8

Usage

8

Enterprise usage

5

Product categories

8

Delivery

6

Consumer behavior

8

Further related statistics

5

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Topics

E-commerce in EstoniaE-commerce in the BalticsE-commerce in LithuaniaE-commerce in LatviaB2B e-commerce in Europe
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