Leading social media platforms among e-shoppers in Estonia 2023

Published by Statista Research Department, May 28, 2024

Facebook was the most popular social media platform among online shoppers in Estonia, according to a study conducted between May and July 2023. It was followed by YouTube, which was visited by three quarters of respondents at least once a week. The number of e-commerce users in the country reached 760 thousand in 2022.

Do you use any of the following social sites at least once a week?

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Source

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Release date

May 2024

Region

Estonia

Survey time period

May 30 to July 26, 2023

Number of respondents

23,974 respondents*

Age group

18-70 years

Special properties

had purchased at least once with a delivery since January 2023

Method of interview

Online interview

Supplementary notes

*Refers to the total number of surveyed individuals in 22 European countries. The source adds that between 800 and 1,525 participants were interviewed per country.

Respondents could choose several answers.

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Statistics on " Social media in the Baltics "

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Overview

7

Leading platforms

6

Meta Platforms users

8

Other platforms' users

8

User demographics

8

Social commerce

4

User behavior

4

Further related statistics

5

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Topics

Social media in the BalticsSocial media in PolandInternet usage in PolandSocial media in RussiaSocial media usage in Hungary
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