A total of 72.3 percent of China's sales were made offline during Spring Festival in 2023, an increase from approximately 69.7 percent in the previous year. Chinese consumers were turning to offline once again after the lift of the coronavirus pandemic-related restrictions.
Distribution of online and offline sales in China during Spring Festival from 2019 to 2023
Characteristic
Online sales
Offline sales
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NielsenIQ. (January 22, 2024). Distribution of online and offline sales in China during Spring Festival from 2019 to 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ. "Distribution of online and offline sales in China during Spring Festival from 2019 to 2023." Chart. January 22, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ. (2024). Distribution of online and offline sales in China during Spring Festival from 2019 to 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ. "Distribution of Online and Offline Sales in China during Spring Festival from 2019 to 2023." Statista, Statista Inc., 22 Jan 2024, https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ, Distribution of online and offline sales in China during Spring Festival from 2019 to 2023 Statista, https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/ (last visited August 25, 2024)
Distribution of online and offline sales in China during Spring Festival from 2019 to 2023 [Graph], NielsenIQ, January 22, 2024. [Online]. Available: https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/