A total of 72.3 percent of China's sales were made offline during Spring Festival in 2023, an increase from approximately 69.7 percent in the previous year. Chinese consumers were turning to offline once again after the lift of the coronavirus pandemic-related restrictions.
Distribution of online and offline sales in China during Spring Festival from 2019 to 2023
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NielsenIQ. (January 22, 2024). Distribution of online and offline sales in China during Spring Festival from 2019 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ. "Distribution of online and offline sales in China during Spring Festival from 2019 to 2023." Chart. January 22, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ. (2024). Distribution of online and offline sales in China during Spring Festival from 2019 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ. "Distribution of Online and Offline Sales in China during Spring Festival from 2019 to 2023." Statista, Statista Inc., 22 Jan 2024, https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ, Distribution of online and offline sales in China during Spring Festival from 2019 to 2023 Statista, https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/ (last visited December 21, 2024)
Distribution of online and offline sales in China during Spring Festival from 2019 to 2023 [Graph], NielsenIQ, January 22, 2024. [Online]. Available: https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
