Change in digital marketing spending among businesses in Africa 2021-2022
According to a survey conducted among micro, small, and medium enterprises (MSMEs) in Africa, most businesses (59 percent of respondents) expected their digital marketing spending to increase in 2022 compared to the previous year. However, the share of business that would increase the digital marketing budget decreased by 12 percent compared to 2021. In contrast, the share of firms that planned to contract such spending increased by two percent between 2021 and 2022.
