According to a Rakuten Insight survey conducted in Vietnam in February 2023, 74 percent of female and 75 percent of male respondents stated that they used Facebook the most for online shopping in the past 12 months. The same survey also revealed that clothing was the most popular purchased item among all genders on social media platforms.
Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender
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Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/
Rakuten Insight. "Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/
Rakuten Insight. (2023). Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases in The past 12 Months among Consumers in Vietnam as of February 2023, by Gender." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/
Rakuten Insight, Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender Statista, https://www.statista.com/statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/ (last visited December 22, 2024)
Most used social media platforms for making purchases in the past 12 months among consumers in Vietnam as of February 2023, by gender [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373774/vietnam-leading-social-media-platforms-for-shopping-by-gender/
